SiteCharter Studio
Type the programme once. It comes out five ways.
Website, poster, table card, window sign, social image.
Every month you retype the same dates and names into a website, a poster, a spreadsheet and an Instagram caption. Then one of them is wrong, and it is usually the printed one. Studio holds the facts in one place and renders everything from them — so the date on the door and the date on the site cannot disagree.
Included in the $79 plan · Edit is included too
What actually happens
One list of facts. Everything downstream reads it.
You fill this in once
| Title | Höstutställning |
|---|---|
| Dates | 14 – 23 August |
| Vernissage | Fri 14 Aug, 15–19 |
| Artists | Five, equal billing |
| Works | Three, uncropped |
Dates, names and prices are marked as facts. Nothing — not a layout change, not a rewrite, not next month's import — can alter them without someone saying yes.
Your website
Published to the page it belongs on, then checked on the public address.
Print, ready for the printer
A3 poster, A2 pavement sign, A5 table card. Bleed, CMYK, real margins.
Social images
Portrait, square and story, as files you post yourself. We do not want your Instagram password.
A QR page and a screen
The same version on a phone in the room and on a display in the window.
Change one date
Every output above is regenerated from the same fact. There is no version of this where the poster is right and the website is wrong.
Three shapes it takes
Whatever you publish on a cycle, it is one of these.
Exhibitions & programmes
Eleven periods, forty names
Each period has dates, artists, techniques and works. The poster changes shape when there are five artists instead of one, and when three of them have no portrait.
Menus & offering lists
Prices and allergens, weekly
A dish with a missing allergen does not publish. A price that changed in the spreadsheet after the kitchen confirmed it stops and asks. Both of those are worth the subscription on their own.
Members & directories
This month's notices, approved
Volunteers collect the material, an officer approves it, and it publishes to the site members already use — plus a printed sheet for the ones who do not read email.
Why it is the same product
Studio produces it. Edit's safeguards publish it.
Nothing leaves Studio by a different door. The same bounds, the same copy taken first, the same read of your public address afterwards, the same way back. And once a section on your site comes from Studio, the panel on that page knows not to edit it by hand — it sends you to the record instead, so the printed sheet cannot fall out of step.
What Studio adds to Edit
- A private workspace, so nothing half-finished sits on the live site
- Facts that cannot be edited by accident, and know where they came from
- Someone has to approve before it goes out, if you want that
- Print that a printer will accept, not a screenshot
- A spreadsheet or a feed can fill it in for you, every Monday at six
The arithmetic
A poster laid out by a designer costs more than a year of this.
One exhibition poster, designed and set: $250–600, and a week of email. Eleven exhibitions a year is most of a month's revenue for a small gallery. A weekly menu retyped into four places is an hour of someone's Monday, forever.
Studio does not replace a designer for the work that deserves one. It replaces the eleventh identical layout of the same poster with different names in it.
One gallery, one year
| 11 exhibition posters, laid out | $3 300 |
|---|---|
| Website updates for each, at $80 | $880 |
| Social versions, when there was time | skipped |
| SiteCharter Studio, annual | $790 |
Your numbers will differ. The shape of them rarely does — and the social versions stop being the thing that gets skipped.